Kanye West (Ye)
CPFM x Kanye West
The CPFM x Kanye West relationship is one of the most creatively consistent partnerships in streetwear. It is not a one-album deal or a single merch drop. It is an ongoing conversation between two people who approach creativity the same way — with no ceiling and no rules. It started building momentum around the Jesus Is King era in 2019. CPFM designed a full merch capsule for the album using Yeezy cotton garments as the base. The pieces carried biblical verses, album quotes, and oval graphics drawn from James Turrell's light installations — the same artist whose work inspired the album's accompanying film. A white tee referenced the Chick-fil-A track "Closed on Sunday" in bold red lettering. A hoodie ran "If Ye Can, We Can" down the sleeves. Every piece felt deliberate. Nothing was filler.
That same year, the "Ye Must Be Born Again" hoodie dropped — a piece so tied to the Kanye moment culturally that many assumed it was official collab merch. CPFM clarified it was their own drop, but the timing said everything about how closely the two brands orbit each other. The partnership extended into Sunday Service territory as well, with pieces like the "Trust God" tee in bone colorway tying CPFM's graphic language directly into Kanye's faith-forward creative period.
What makes this body of work stand out is the restraint. CPFM never drowns a piece in Kanye iconography. They pull one idea — a verse, a visual reference, a phrase — and build everything around it. The result is merch that works as standalone streetwear long after the album cycle ends. Every piece in this collection is authentic and verified. Browse below and own a piece of one of music and fashion's most genuine creative partnerships.